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      How do I Improve Deliverability of My BEI Newsletter?

      Improving Newsletter Deliverability for Marketing and Full Service Members

      BEI is committed to helping you connect with as many clients, prospects, and referral sources as possible. One of the ways we do this is through the BEI Newsletter platform. Our goal is 100% deliverability and engagement. We'll do what we can to get you as close to that goal as possible.

      Why Would a Subscriber Not Receive My Newsletter?

      Sometimes, subscribers from certain companies or private email domains have trouble receiving your newest BEI Newsletter campaigns. There are basically two ways for you to improve this situation - either on the receiving end or in your sender settings. The first is to ask the receiving person/organization to "whitelist" your newsletter emails. The second is to change the settings related to the domain from which you send your BEI Newsletters.

      Whitelisting Your Newsletter Emails

      A simple approach to whitelisting is in order if your Newsletter emails are simply landing in a recipient's Junk or Spam folder. This can happen when a new sender starts delivering messages to a recipient. You can ask a recipient to flag your newsletter emails as being from a "safe sender" or add them to their personal "whitelist" so that they'll arrive in their Inbox instead.

      But what if everyone in an organization is not receiving your newsletter emails, and they're not just ending up in the Junk folder? In this case, your emails might be getting hung up when they arrive at the receiving company's email server. Security settings vary for every email client, so one company's email system may allow your emails to go to recipient Inboxes, and another company's email server may restrict your emails at the server level.

      To tell the receiving company's email server that your inbound emails are safe, they can whitelist the IP addresses from which your emails will originate. BEI uses a sending platform called Campaign Monitor, so we'll need to send you to their website to grab the complete list of IP addresses from which messages are sent on their platform, and you can provide this list of IP addresses to the receiving company and ask them to whitelist all IP addresses from which your emails may originate. Click here to get the list of IP addresses.

      To solve this problem, you can ask the company's email administrator to set up a rule that whitelists the IP addresses from which your campaigns will originate. They will need two things from you.

      1. Your sending domain (it follows the @ in the email address you're using as your "From" email). You can confirm your sending domain in the From email in your BEI Newsletter Settings area.
      2. A list of the IP addresses (servers) that are used to send your newsletter campaigns. These come from our email distribution platform, Campaign Monitor, and they are:
        27.126.146.0/24
        103.28.42.0/24
        146.88.28.0/24
        163.47.180.0/22
        203.55.21.0/24
        204.75.142.0/24
        If the software or equipment doesn't allow the /22 notation, 163.47.180.0/22 is equivalent to:
        163.47.180.0/24
        163.47.181.0/24
        163.47.182.0/24
        163.47.183.0/24

      Adjusting Your Domain Settings

      You can improve deliverability from the sender side of things by adding an entry in your domain's DNS (Domain Name Settings). You'll need an administrator who has access to your DNS. Again, your domain is whatever comes after the @ symbol in the email address you're using as your Sender or From address in your newsletter settings in the BEI Newsletter system. The DNS entry is a little different for each of our senders, so you'll need to request DNS instructions(link sends e-mail) from our Support Team, and we'll send you an email within about one business day with the information you'll need to add to your DNS.

      This entry is basically your way of telling the email world that you plan to send email messages from both your existing email server (this is already in your DNS) and also from an alternative server (BEI's newsletter sending platform). This DNS setting is recommended for any marketing platform that you might adopt, so your DNS administrator should be familiar with this practice.

      Watch Your Deliverability

      After you've accomplished whitelisting or DNS updates, it can take a few rounds of BEI Newsletter campaigns for deliverability to improve - that is to say it can be gradual rather than a major shift overnight. We encourage you to keep an eye on your open rates and which subscribers are opening your BEI Newsletters over time.

      Make sure to stay in touch with subscribers who are reading your BEI Newsletters regularly - they are interested in your expertise and planning advice!